The audience can be studied endlessly – there are no limits to perfection. There are only directions: to study motives, track interests, record activity, measure involvement, and so on.

There are many different organizations, platforms and services for these purposes. It is quite easy to monitor traffic through internal statistics systems (Yandex.Metrica, Google Analytics) or external services such as SimilarWeb.com. However, it is more important not so much to measure the activity of the audience as to research and predict trends in its behavior.

You need to understand how the audience interacts with the content. A skilled journalist knows how to engage audiences and create content. Uses the activity of its readers in social networks. He realizes the importance of developing such an audience parameter as “loyalty”.

Often, journalists are forced to face destructive online behavior. Understanding such phenomena as trolling and online aggression will expand the field of interaction with different moods of the audience.

The knowledgeable journalist is also interested in the life of the professional community and key events in the media industry.