Understanding media begins with expanding the boundaries of your own experience. A serious journalist seeks to look into the future by tracking the development of trends and relying on the trend-watching methodology.

Media trend forecasts also help. It is valuable to track changes at the intersection of media, journalism and technology.

The careful researcher will benefit greatly from observing new digital publishers. It is helpful to keep your finger on the pulse of global issues such as cybersecurity.

Of course, the media professional is aware of the hidden possibilities of the Internet and the “deep web”.

The modern journalist sees the prospects for gamification for the media. He is interested in the capabilities of new interfaces and wearable devices.

He is aware of the tendency of the audience to move to mobile platforms and the need to master messengers both in theory and in practice.

On the side of an adherent of digitalization in journalism, virtual assistants-bots, services for automating work with social networks, machine algorithms and even real robots.

A topical journalist reduces communication distance through information logistics. In this he is helped by intermediary services. For example, such as HackPack.

Today, all journalists need to follow the development and trends of the advertising market. Better to stay up to date with advanced advertising technologies such as Programmatic. Journalists have a lot to learn from advertisers and brands. Moreover, the conditions for convergence exist: at least in the formats of native advertising and brand journalism. Better yet, learn to think like marketers.

If you’re lagging behind in editorial development, it’s easy to catch up. You will definitely need a plan for how to make your editorial office digital. To create it, it is important to track global trends in editorial development and adopt innovative solutions.

A win-win strategy is to keep track of what other publishers are worried about and discussing. You cannot do without a motivation system for your employees. But the main thing is to be morally and technically ready for changes and not be afraid of problems on the way of transformations.